Sales And Marketing Strategies

Educational Development Institute (EDI)
ព័ត៌មានកម្មវិធី ឬវគ្គសិក្សា
  • វិញ្ញាបនប័ត្របត្រ័/ទទួលបាន : សញ្ញាបត្រវិជ្ជា​ជីវៈរយៈពេល​វគ្គខ្លី
  • ឈ្មោះគ្រឹះស្ថាន: Educational Development Institute (EDI)
  • ប្រភេទកម្មវិធី/វគ្គសិក្សា : វិទ្យាស្ថានពហុបចេ្ចកទេស
  • វិជ្ជាជីវៈ/ជំនាញ/ មុខវិជ្ជាសិក្សា : ការលក់ និងទីផ្សារ
  • ប្រភេទមុខរបររំពឹងទុក : ការលក់ និងទីផ្សារ
  • ទីកន្លែងកម្មវិធី/វគ្គសិក្សា : រាជធានី​ភ្នំពេញ
  • កាលបរិច្ឆេទចុះឈ្មោះ : 19-08-2019 ដល់ 16-09-2019
  • កាលបរិច្ឆេទចូលរៀន : 21-09-2019 ដល់ 22-09-2019
  • ពេលវេលានៃការសិក្សា: <span class="text-primary">08:00am-05:00pm

Managers, Supervisors and anyone who has been working related to sales and marketing field or who has been in the role for a while but has not had formal training.

Day 1 : Marketing

Module 1: Introduction to Marketing

  • Importance of marketing 
  • Marketing Mix ( 7 P's)
  • The Production concept 
  • The Marketing Concept
  • Three levels of marketing performance 

Module 2: Strategic Marketing Planning

  • The nature of strategic planning
  • Marketing planning and strategy
  • Stages of strategic planning
  • BCG Matrix
  • SWOT analysis

Module 3: Marketing Research and Analysis

  • Important of marketing research and data collection
  • Marketing research process
  • Define the problem, research objectives and develop the research plan
  • Collect and analyze the information
  • Presentation and make the decision

Module 4: Understand Marketing Environment

  • Elements of marketing environment
  • The micro and macro environment
  • Demographic factors
  • Economic factors
  • Natural factors
  • Technological factors
  • Political factors
  • Cultural environment

Module 5: Understand Customer Decision Making

  • Important of understanding consumer behavior
  • Consumer decision making process
  • Problem recognition
  • Information search
  • Evaluation of alternatives
  • Purchase decision
  • Types of consumer buying decision and involvement
  • Factors influencing consumer buying decision

Module 6: Business Buying Behavior

  • Characteristics of business markets
  • Business Vs consumer markets
  • Business customers
  • Business buying behavior
  • Participants in the business buying behavior
  • The business buying process

Module 7: Business Marketing Segmentation

 

  • Important of market segmentation
  • Criteria for market segmentation
  • Basic for segmenting customer markets
    • Geographic segmentation
    • Demographic segmentation
    • Psychographic segmentation
    • Behavioral segmentation
  • Bases for business market segmentation
  • Target markets

Module 8: Marketing Mix Strategy ( 7P's)

  • Product decisions
  • Distribution decisions
  • Promotion and communication strategies
  • Pricing decisions
  • People decisions
  • Process decisions
  • Physical evidence decisions

Day 2: Sales

Module 1: Introduction to Sales

  • Sales process and important of sales training
  • Functions of sale person
  • Sales methodology
  • Introduction to selling
  • The value of sales people
  • Personal selling
  • Create the sales edge

Module 2: Effective Sales Planning

  • The seven steps for sales planning
  • Prospecting customers
  • Rules for sale planning

Module 3: Understand Personal Selling

 

  • Essential elements of personal selling
  • Importance of personal selling
  • Qualities of salesperson engaged in personal selling
  • Characteristics of personal selling
  • Advantages of personal selling
  • Personal selling responsibilities
  • Three communication tasks in a sales call
  • The buying process / funnel

Module 4: Effective Selling Process

  • The prospecting
  • Methods of prospecting
  • The pre approach
  • The approach
  • The sales presentation
  • Dealing with objections
  • Closing the sales
  • Follow-up

Module 5: Sales Negotiation

  • Sales negotiation and steps to better negotiation skills
  • Activities during negotiation
  • Formal negotiation
  • Planning for formal negotiations
  • Creating value during formal negotiations
  • Informal negotiation
  • Conducting the negotiation session
  • Conflict handling behavior modes
  • Guidelines for making concessions
  • Sales negotiation mistakes

Module 6: Customer Relationship Management

  • Steps to building great sales relationship
  • Characteristics needed to sell for building long term relationships

Module 7: Increase Sales Efficiency 

  • Increasing sales efficiency and measurement

Contact:       023 966 967 (Office)

                     015 728 123 / 069 728 123 (Smart)

                     092 888 411 / 011 888 522 (Cellcard)

 

Address:    #9A, St. 370, Sangkat Boeng Kengkang I, Khan Chomkarmorn, Phnom Penh 

Facebook:  @edicambodia

Email:         training@edi-cambodia.org

ព័ត៌មានទំនាកទំនង :
  • Educational Development Institute (EDI)
  • អាសយដ្ឋាន:

    #22, St. 51┴154, SangkatPhsarThmei III, Khan Daun Penh, Phnom Penh

  • Email Address:
  • Website: n/a

អ្នកផ្តល់ការអប់រំបណ្តុះបណ្តាល

ធ្វើការផ្សព្វផ្សាយកម្មវិធី ឬវគ្គអប់រំបណ្តុះបណ្តាល ឬអាហារូបករណ៍គ្រប់ប្រភេទ